Ironman 4×4 has recently secured a partnership with ABCRA (Australian Bushmen’s Campdraft and Rodeo Association) and exclusive naming rights sponsorship of ABCRA’s National Finals Rodeo and Campdraft for the next three years.

Ironman 4×4 will also become a regular feature of Campdraft and Rodeo Magazine and we’ll be working closely with the ABCRA across a range of other areas.

The campdraft & rodeo crowd is a very topical market with huge 4wd ownership.