1. Lift & Level Kits – 2022+ Toyota Tundra
Lift & Level Kits are increasingly popular entry points for vehicle customization, especially among new truck owners. These kits enhance the vehicle’s stance, allow for larger tires, and significantly improve ground clearance—all without extensive suspension modifications. The 2022+ Toyota Tundra and the highly anticipated 2024+ Toyota Tacoma kits have surged in demand due to the popularity of these models, making them essential inventory items for dealers who want to quickly capitalize on current market trends.
Features & Benefits:
- Provides up to a 3.5” lift for larger tires and improved ground clearance.
- Maintains factory-like ride quality.
- Affordable, quick upgrade ideal for new vehicle owners.
- Read more about L&L
Dealer Tip: Bundle Lift & Level kits with tire and wheel packages, alignment services, or basic necessary gear to provide customers a complete upgrade solution from the start. This is a great time to start spit balling ideas for future upgrades with your customers.
2. Foam Cell Pro Suspension Systems – 2024+ Toyota Tacoma
Foam Cell Pro suspension systems are IRONMAN 4X4’s flagship solution for dedicated off-roaders and overlanders who demand top-notch durability, comfort, and consistent performance. Especially favored by 2005+ Tacoma owners, these systems are engineered to handle extreme off-road conditions, heavy loads, and rigorous expeditions. With advanced foam cell technology, these shocks offer superior heat dissipation, significantly reducing fade under demanding conditions, making them ideal for enthusiasts who frequently tackle rugged terrain and extended adventures.
Features & Benefits:
- Military-grade durability with foam-filled shocks resisting heat and fade.
- Ideal for heavily loaded vehicles with added accessories.
- Provides superior ride comfort and control both on and off-road.
- Read more about FCP
Dealer Tip: Recommend Foam Cell Pro suspension alongside heavy-duty accessories such as winches, bumpers, and armor packages, delivering a robust total vehicle solution. For customers planning to explore more challenging terrain, skid plates are a great recommendation to protect vital components.
3. All Terrain Systems (ATS) Suspension – 2018+ Subaru Crosstrek
The All Terrain Systems (ATS) suspensions are specifically designed to appeal to the rapidly growing market of crossover SUV drivers. These systems strike the perfect balance between everyday driving comfort and weekend off-road capability, making them extremely popular among owners of vehicles like the 2018+ Subaru Crosstrek. The ATS suspension provides moderate lift, improved handling characteristics, and added suspension travel, significantly enhancing the vehicle's off-road capabilities while ensuring a comfortable, stable on-road driving experience.
Features & Benefits:
- Balanced 2” lift designed for daily driving and off-road excursions.
- Enhanced stability and improved handling over stock suspension.
- Extended travel shocks for better trail capability.
- Read more about ATS
Dealer Tip: Pair ATS suspension kits with complementary accessories such as roof racks, cargo carriers, and bumpers to fully equip crossover owners eager for adventure. Cross-over owners are also typically very interested in local events and training classes. Be sure to invite them to any upcoming events to continue building ongoing relationships and repeat business.
4. RAID Insert Winch Bumper – 2024+ Toyota Tacoma
The RAID Insert winch bumper is rapidly gaining traction among off-road enthusiasts, offering an aggressive look with practical recovery functionality while maintaining the vehicle’s original styling. Designed specifically for the latest Tacoma model, this bumper seamlessly integrates with the factory front-end design, preserving essential OEM features like parking sensors and adaptive cruise control. Constructed with high-strength steel, it provides robust protection against impacts and off-road obstacles. Additionally, it features convenient winch mounting points, enabling easy installation and secure mounting of recovery winches, further enhancing the Tacoma's off-road readiness. This combination of aesthetics, functionality, and ease of installation makes the RAID Insert bumper a compelling choice for Tacoma owners who want improved performance without sacrificing their vehicle's original look.
Features & Benefits:
- Integrates a winch neatly without altering factory aesthetics.
- Provides added front-end protection and recovery options.
- Easy bolt-on installation keeps OEM features intact.
- Read more about the RAID Insert 2024+ Tacoma Bumper
Dealer Tip: Upsell by bundling RAID bumpers with winches, recovery gear packages, and auxiliary lighting kits, offering Tacoma owners a comprehensive upgrade in both capability and appearance.
5. DeltaWing 270° Awning
When your customers set up camp or a tailgate party, shade and shelter become essential – that’s where the DeltaWing 270° Awning shines. This awning swings out a full 270 degrees around the side and rear of a vehicle, creating a huge, shaded area in seconds. It’s a favorite among overlanders (for sun/rain protection at camp) and tailgaters (for instant shade at sports and events). For dealers, the DeltaWing 270° is a high-impact product: it’s easy to demonstrate, and its wow factor often convinces customers to upgrade their camping setup on the spot. Stocking this awning means you’re ready to offer a solution that complements any rig outfitting package.
Features & Benefits:
- Quick, one-person setup providing extensive 270° shade coverage.
- Robust construction withstands diverse weather conditions.
- Integrated LED lighting for convenient night-time use.
- Read more about the DeltaWing 270° Awning
Dealer Tip: Bundle the DeltaWing awning with roof racks, rooftop tents, and camping accessories to provide customers with a ready-to-go outdoor living solution.
Stock Smart, Sell More
By stocking these top IRONMAN 4X4 products, your dealership positions itself as the go-to source for versatile and reliable 4x4 gear. Leveraging the provided dealer tips for upselling and bundling can significantly enhance customer satisfaction and drive additional sales. From suspension solutions that improve ride and off-road capability to lifestyle upgrades that enhance camping and overlanding adventures, you’ll be equipped to fulfill a wide range of customer needs. Each of these products is known for its quality and popularity, making them reliable sellers that can elevate your reputation as a knowledgeable dealer. Reach out to your IRONMAN 4X4 representative for inventory questions, pricing, or additional support to ensure your showroom is fully equipped to meet customer demands.
